February 2013

Big News from
Target Programs

 News Release Service

Basic promotion of your people and products often gets lost in the daily shuffle.  Target Programs has a simple solution.  We’ll send information about your employees and new products to the insurance media for you as part of participating in Target Programs.  We can also list information on social media sites such as our Target Markets group on Linked In and Twitter.

Current Target Program Outlet Center Owners will get two releases a year as another benefit of participation.  Additional news releases can be purchased for a nominal fee. 

Our premium public relations service can provide more coverage and positioning beyond the basic announcement.  Just let us know what you’re seeking and we will send you a proposal.

 Website Upgrades

Search tagging:  Email lead notifications from the Target Programs website now include the keyword search term so members can provide a more targeted follow up with a visiting agent.  If no search term is included, the agent viewed the Outlet Center by clicking on the link in our product announcement or newsletter distirbutions.

Export of Outlet Center visitors:  We have improved the way you can track and record Outlet Center visits. A CSV export feature is now available within the Outlet Center administration area.

 Electronic Ad Packages

Custom e-ads through Target Programs are a great way to get your program information in front of our database of over 80,000 independent retail agents. Discount packages available.

 Feature your Agency on the 
 Home Page

Logo and non-logo spaces are now available on the redesigned Target Programs site. This is another great option to get your agency in front of agents immediately. Monthly reservations accepted.

Contact This email address is being protected from spambots. You need JavaScript enabled to view it., Marketing Coordinator, for additional information on all Target Programs initiatives.

Special Note:  With the implementation of new features on the Target Programs and Target Markets websites, we encourage every member to update their organization's listing. The Mid Year meeting is rapidly approaching and members are looking for information on your areas of expertise. Make sure they can find you! Please This email address is being protected from spambots. You need JavaScript enabled to view it. if you need assistance.

Program Submission
Executive Summary

Members of the TMPAA Carrier Committee have developed a format that provides basic elements of your programs that will allow a potential carrier partner the opportunity to properly evaluate an initial submission for possible further consideration.

Each Carrier has its own set of expectations for a formal program submission.  The Program Executive Summary will provide important information that will aid in the decision of taking that next step.

Please consider having this fillable document available when scheduling your exploratory meetings at the two annual TMPAA events.

Click Here to access and download the Program Executive Summary 


 Second Annual Program Administrator Town Hall

A frequent theme expressed by our Program Administrator members involves the need for more opportunities to hear how their peers run successful program business operations.

Plans are underway to hold our Second PA Town Hall Meeting at the Mid Year Event in Baltimore on Tuesday, May 7, 2012.  Our topic area for this event is:

Life Cycle of the Program Administrator

Discussion involving critical start up issues, strategic planning, sustaining growth and perpetuation are planned.

Expect to see more information about these topic areas for discussion at the second annual Town Hall Meeting.

The Town Hall Meeting is sponsored by:




Check out the latest Member News!

Aceco Launches a Newly Designed Website

Cover-All Congratulates Narragansett Bay Insurance Company (NBIC) for Best Review Innovators Showcase

Liberty International Underwriters Voted One of the Top Five Best Partners

Click Here to read more stories.

This email address is being protected from spambots. You need JavaScript enabled to view it. to submit your Agency's/ Company's news release and we can post it for your Association peers to see.

TMPAA Welcomes
New President

David Springer


David Springer is the President and CEO of the NIP Group. NIP Group is a specialized business insurance and risk management intermediary ranked among the 100 largest in the United States. NIP Group has more than 150 employees headquartered in Woodbridge, NJ.  Prior to joining NIP Group Mr. Springer held senior positions with AmTrust Financial Services, Inc. and Prudential Insurance Company.

I embrace the opportunity to serve as the Association's 6th President and look forward to driving the TMPAA on its path of growth and expanded services for members of the group.  The TMPAA is fortunate to have a wealth of extraordinarily talented members and it is the collective influence of this forward thinking group that drives the innovative spirit to provide even greater benefit to our membership.  In the recent past our group has implemented a new Certified Programs Leader Certification in connection with Target University, completed its second annual Program Business Study, and retooled both the Association website and commercial site, “Target Programs.”  I expect to be busy in helping to expand the current set of Program resources, and want to thank our outgoing President, Jeremy Hitzig for the tremendous job he has done over the past two years. – David Springer 


2013 Mid Year Meeting
May 6-8, 2013
Baltimore, MD

Register Today!


The TMPAA moves back to Baltimore for the 2013 Mid Year Meeting. Along with the expected Program Business opportunities, former Joint Chiefs of Staff Chairman, Admiral Mike Mullen (Ret.), will share his belief that our financial health is directly related to national security.  Admiral Mullen will focus on cyber threats that affect the insurance industry and business in general. 

(See Cyber Threats / Adm Mullen News Release)

Industry Keynote Speaker Seraina Maag, Chief Executive of the North America Property & Casualty (P&C) unit of XL Group will be sharing her insights into the current state of the insurance marketplace.  


Along with the program business networking expected at our events, the second annual Program Administrator Town Hall meeting is planned along with presentations including:

  • Cyber Security and Coverage for your Business
  • Financial Strength of the Current Program Markets
  • Developing Underwriting Guidelines
  • Predictive Analytics – Mining your Agency Data

We expect over 600 Program Business Professionals to attend this meeting, including decision makers from our 54 Program Carriers. The recent release of the 2012 Program Business Study and new Certified Programs Leader Designation continues to put the TMPAA at the epicenter of this industry segment. If you make your living in programs you will want to attend the 2013 TMPAA Mid Year Meeting – “Where Program Business Gets Done.”

Click Here for complete information 

Key Meeting Sponsors

Wilson Elser
York Programs
Munich Re
Hudson Insurance
The Hartford
Breckenridge Ins Grp
Lexington Insurance
*Important Notice*
Hotel Reservations

Here is a quick heads up about a possible scam involving our Mid Year Meeting event hotel, the Hilton Baltimore.  Several of our members have been contacted by a company claiming to be working with the Association and offering discounted hotel rooms.  Hotel management confirmed that this is most likely a scam to attain your credit card information.

Our room reservation system has always been passive.  You can go to our website and reserve a room at the link we develop with our hotels.  No one connected with the TMPAA would ever be calling to have you reserve a room, and pressuring you to do so because the hotel is filling up.



  Follow the TMPAA
on Twitter!

TMPAA LinkedIn Group Nears
600 Users!


Join the TMPAA on Linked In!


Click Here to join the Target Markets Program Administrators Group. 



The TM Women’s Networking Group is being developed to provide an additional business incubation and professional development forum for women members of the TMPAA.  The group will also be designed to promote leadership of women in the program industry segment and encourage women currently in these leadership positions to join and participate in the TMPAA.


The group's kickoff event will be a Women’s Networking Lunch at the TMPAA Mid Year Meeting in Baltimore.  Mark your calendars for Tuesday, May 7 at NoonLocation TBA.


We want your ideas about how to use this opportunity and have created a forum on the Association's Linked In site to generate discussion. 


Not already on Linked In? Join here.

Once you are signed up for Linked In, you can request to join the Target Markets Program Administrators Association group.  From there, you can take part in the new TM Women’s Networking Group.


Already on Linked In?  Click here to participate.


Let us know if you plan to attend the lunch or would like to send a note to one of the Women’s Networking Group steering committee members below. 


This email address is being protected from spambots. You need JavaScript enabled to view it. to sign up for the Women’s Networking Lunch (must be registered to attend the Mid Year Meeting)


WNG (Women’s Networking Group) Steering Committee:


Heidi Strommen, Chairperson – President, ProHost USA

Lisa Doherty – President and CEO, Business Risk Partners

Helen English – EVP, Distinguished Programs

Karen Trudel – COO, GMI Insurance

Tracey Carragher – CEO, Breckenridge Insurance Group


We hope to see all our female members in Baltimore.





Third Annual TMPAA Marketing Campaign Competition

Once again, the TMPAA is teaming up with the highly regarded Insurance Marketing & Communication Association (IMCA) to offer all TMPAA Program Administrator Members the opportunity to submit their best marketing campaigns.

  • Program Administrator Members are encouraged to submit one or more entries by March 29.
  • Entries must include a minimum of two communication vehicles that share a common campaign theme.
  • Total campaigns must have been in the marketplace between 1/1/12 and 3/15/13.

Now is the time to start reviewing this past-year’s marketing campaigns and decide which initiative or initiatives will be your operation’s best entry for the TMPAA Program Marketing Campaign Award competition. Three winning campaigns will be announced at the Mid Year Meeting.

Click Here for submission information and application. All entries accepted electronically.




TMPAA Rough Notes Supplement
Special Print, Digital, and Video Marketing Opportunity

  For Target Markets
Members only

Rough Notes is dedicating a special supplement within their September 2013 issue exclusively to Target Markets.  Our previous nine supplements were a tremendous success.  Last year's supplement was well over 150 pages.  Here's what you get:

  • A full-page feature article about your company and a full page, four-color advertisement within the Target Markets Special Section for $5,000.
  • A full-page professionally written profile of your company to run opposite ad.  
  • 500 color reprints of your ad and article for $1 each.   
  • FREE EXPANDED EXPOSURE - Your feature in the Target Markets Special Section is now seen by an additional 25,000 monthly readers of the Rough Notes magazine online.
  • EXCITING NEW ENHANCEMENT - For an additional $3,000, Rough Notes Digital Services will produce an exceptionally high quality business video promoting your company.  The video will significantly increase your audience and exposure. 

Click Here to view the 2012 TMPAA Supplement.

Click Here to see a Video sample

This email address is being protected from spambots. You need JavaScript enabled to view it. to reserve your spot in the TMPAA Supplement.

Become a TMPAA Best
Practice Agency by the 2013 Mid Year Meeting!

Review your current level of functioning, look for greater efficiencies in the way you do business, and ultimately be recognized by program business professionals as a best in class operation!

Click Here for more information.

Target Markets Program Administrators Association Ã¢â‚¬Â¢ 250 Philadelphia Pike, Wilmington, DE 19809
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