Association Staff

Ray Scotto - Executive Director

Ray Scotto

Ray has been involved with Target Markets since attending the first Summit in October 2001. He was hired as the Executive Director of the Association in January 2002. Ray was instrumental in the development and implementation of several Association initiatives including the commercial website, Target Programs, the Program Administrator Best Practice Designation, Target University, TMPAA Charities, and the Program Business Study.

Ray's management experience was gained in the public sector, serving as the administrator of a child abuse investigation unit in SE Pennsylvania for 22 years. He has also worked as an adjunct professor at West Chester University, PA. Ray holds a Masters Degree in Social Work.

Susanne Braconnier - Director of Convention and Accounting Services

Susanne Braconnier

Prior to joining Target Markets, Susanne worked as an underwriting assistant for the EPLI department of Rockwood Programs. Previous industry experience includes State Farm Insurance Fire and Auto Claims, Marine Midland Bank Commercial Finance Division and AIG's Payroll Marketing Department. Susanne has been the Association Services Coordinator for the TMPAA since January of 2002.

Monica Elischer - Director of Membership Development

Monica Elischer

Prior to becoming a member of the Target Markets team, Monica worked the health and life arena through Aflac, and provided internet sales marketing at She has held multiple positions in administration/sales throughout her career. Monica is currently responsible for enhancing the Association's Program Administrator membership base. She holds a bachelor degree in Marketing/Public Relations from Syracuse University.

Sarah Ayars - Director of Marketing Communications

Sarah Ayars

Sarah is responsible for carrying out Target Programs initiatives including electronic marketing, Outlet Center design, website demonstrations and member support. Sarah joined the Target Markets staff in June 2010. Previously, she was Communications Coordinator for Performance Marketing where she implemented marketing strategies for clients in a wide range of industries. She has a bachelor's degree in Advertising/Public Relations from The Pennsylvania State University.

Merrie Goodlander - Marketing Coordinator

Merrie Goodlander

Merrie is responsible for assisting in marketing and membership efforts for the association. Prior to joining TMPAA in 2019, she worked as a private consultant specializing in small businesses. Her work has focused on web design, social media marketing, branding, and eCommerce. She holds a bachelor’s degree in Marketing from the Haub School of Business at Saint Joseph’s University.