Service Provider Best Practice Solicitation Guidelines

Service providers play a critical role in the success of the TMPAA and in the businesses of member organizations. Our goal is to create an environment that allows service providers the opportunity to articulate their specific solution or product to Association members.

With more than 100 service providers, many members of the Association find the volume of contacts in advance of our two annual events challenging to manage. They have requested the establishment of best practices to assist service providers in developing a strategy for communicating with potential business partners.

The following are recommendations for your outreach:

  • Spend time with the membership and attendee lists to focus on your most likely business prospects. A targeted outreach will benefit you and other members.
  • Frequent and untargeted email solicitation regarding your product or solution may result in more reputational damage than business opportunities.
  • Phone calls to schedule meetings at TM events should originate from the individual who will be attending the event or an assistant. Call center marketing to schedule appointments for company officials is highly discouraged.
  • Direct mail followed by targeted follow up is considered an acceptable and effective method of communication.