Target Programs

Target Programs provides members of the Target Markets Program Administrators Association with the ability to promote their program business to one of the largest databases of independent P&C retail agents in the US. When you enroll, the Association builds your "Outlet Center" on the Target Programs website, providing company information and detailed descriptions of your programs. Agents are directed to the site using marketing initiatives, including electronic advertising of your program business. Target Programs advantages:

  • Own and manage an "Outlet Center" on the Target Programs website, branded to your agency, enhancing your web presence 
  • Administrative controls allow you to update your program/product offerings 
  • Participation in regular email distributions to our database of independent P&C agents 
  • Generation of an elite opt-in marketing database collected as agents visit your Outlet Center and available any time as part of your administrative controls
  • Distribution of two news releases about your agency's people/products per year with the option to purchase more.
  • Custom electronic ads offered at a reduced cost 
  • Weekly emails including risks that retailers are having difficulty placing, allowing you to pursue possible new business

 

OWNER TESTIMONIALS

GMI Insurance Services - Karen Trudel - Chief Operating Officer

"The Target Programs website has given me access to agents who are looking for coverage. Even if the agency's specific risk does not fit our program, I am able to call and tell them what we have to offer. The bottom line, I have written business through the leads I get from the Target Programs website."

Professional Program Insurance Brokerage - Susan Preston - President

"At Professional Program Insurance Brokerage we appreciate the qualified warm leads we get from our Target Programs e-blasts. We have enjoyed success with the e-blasts, online Outlet Centers, marketing contacts and educational opportunities that Target Markets provide. Their level of service is GOLD. "

ProHost USA - Heidi Strommen - President

"Target Programs has been an effective marketing partner for ProHost for several years. The Target Programs website format makes it easy to update product information and keep the online content fresh. The rates offered by Target Programs in relation to the level of service provided make it an excellent buy for any program administrator that is looking to enhance its online marketing presence."