Vertibrands Marketing

Vertibrands is the leading advertising agency for Program Managers and specialty insurance providers. We work with non-competing insurance programs and look for marketing synergies that will be beneficial for each client.

We take a long-term perspective to generate and maintain submission activity over a long period of time through positioning, promotion and retargeting.

Since our founding in 2007, Vertibrands’ clients have won more than 50% of all marketing awards presented by TMPAA to its membership.  We have also won dozens of marketing awards at the Insurance Marketing & Communications Association (IMCA) and our client remain some of the only intermediaries to win IMCA Showcase Awards more than one year in a row.  Our services are scalable and we work with startup programs to $500 million multi-line program managers.

PRODUCTS/SERVICES

We specialize in:

• Branding – strategic planning, naming, positioning and corporate identity
• Print – copywriting, design and print production
• Digital – programmatic, behavioral, banners and emails
• Automation – drip campaigns, retargeting and lead scoring
• Media – research, planning and placement
• Public Relations – media relations, announcements and articles
• Direct Marketing – one-to-one communications, direct mail and e-mail
• Interactive – websites, web casts, sponsorships and video development
• Conference Support – planning, budgeting, display and sponsorships
• Social Media – contact marketing, blogs, scheduling and reporting

Description of Product or Services you would like to promote in the Association:

VERTIBRANDS is a full-service advertising & marketing firm.  We generate business submissions for our clients through Advertising, Direct Marketing, Public Relations, Social Media, Web Development & Maintenance, and Digital Marketing services.

How does your product or service specifically target/benefit Program Administrators:

We find that Program Managers are filled with talented underwriters and insurance professionals.  What they often lack is the senior level in-house marketing expertise to fully capitalize on their specialty brand. Vertibrands works with Program Managers and specialty insurance providers such as their marketing department or as a complement to their in-house marketing efforts.  As a client, you will have access to a team of insurance marketing experts and award-winning designers and writers for less than the cost of a single in-house employee.

What differentiates your product from others in the marketplace?

Vertibrands grew out of Venture Insurance Programs award-winning marketing communications department. We know the insurance marketplace. We know the distribution channels. And we know what works.  We currently serve more than 15 specialty insurance providers in more than 38 non-competing industries.