Email Solicitation Policy
Forging business connections is critical to the success of the TMPAA and our members. Our goal is to create an environment that allows members the opportunity to inform others of their specific solution or product.
With more than 150 service provider members, many in the Association have expressed concerns about the volume of email messages received in advance of our two annual events. To address these concerns, the TM Advisory Board has recommended the establishment of a best practice policy to assist service providers in developing a strategy for communicating with potential business partners in the group.
The following policy will be in place for all TMPAA events:
With more than 150 service provider members, many in the Association have expressed concerns about the volume of email messages received in advance of our two annual events. To address these concerns, the TM Advisory Board has recommended the establishment of a best practice policy to assist service providers in developing a strategy for communicating with potential business partners in the group.
The following policy will be in place for all TMPAA events:
- Spend time with the attendee lists to focus on your most likely business prospects. A targeted outreach will benefit you and other members.
- A total of two email solicitations will be permitted in the lead up to a meeting. There are approximately six attendee lists updated every other week prior to each event with a final list published the week before the meeting.
- Phone calls to schedule meetings at TMPAA events should originate from the individual who will be attending the event. Call center marketing to schedule appointments for company officials is not acceptable.
- Direct mail with follow up phone contact is acceptable.
- Email communication after each event should be reserved for individuals with whom you have connected during the meeting.
- Emails should comply with the CAN-SPAM Act governing email communication. Requests to be removed from further email solicitation must be honored.
The TMPAA team will monitor compliance with this policy, and address violations with suggested strategies that meet the above-mentioned expectations. Repeated violations will be discussed with the TMPAA Advisory Board and may impact continued membership.
To further support the businesses in this member segment the Association will be taking the following steps:
To further support the businesses in this member segment the Association will be taking the following steps:
- Development of regular communication with TMPAA members highlighting the solutions of individual service provider members beginning in January 2023.
- Distribution of three email messages to all registered attendees prior to each event with information about participating service providers, the location of their trade show table (if using), a link to the service provider page on the TMPAA website, and a link to request a meeting with specific service providers. The TMPAA team will distribute these meeting requests. Service provider profiles will also be displayed in the event mobile app.
We appreciate the value service provider members bring to the Association, and hope our efforts provide greater returns on your investment in the TMPAA.